Our Company and employees are committed to developing creative and quality products all over the world by creating valuefor consumers and professionals every day.
We carry on production and distribution of products in categories of Hair Styling, Hair Care and Personal Care.
Our Research and Development, Product Supply and Brand Organization departments develop, produce and market the brands and products we offer to our consumers.
In order to convey these brands to professional saloons and then to end users, our Sales and Marketing Operations (SMOs) focus on sales and distribution. These SMOs ensure our brand to reach our consumers in more than 50 countries in four regions as Europe, Latin America, North America and Middle East.
The founding purpose of our Company is to produce and market Innovative, Creative and Scientific products. For this, we employ the most correct human resources and management methods.